HFC will now be officially known as Republic Bank (Ghana) Limited and trade as Republic Bank. All its subsidiaries have also gone through the rebranding exercise and will now be known as Republic Investments Limited, Republic Boafo, Republic Brokerage, and Republic Securities respectively. At the Corporate launch on Tuesday
24th April, 2018 at the Kempinski Hotel, The Managing Director of the Bank, Mr. Anthony Jordan said
the new identity, Republic Bank, reflects the Bank’s capabilities, innovation, energy and new found aggression. He said, “We aim to be a key player in the Corporate Banking sector and the preferred family bank in the retail circle. Republic Financial Holdings Limited has one of the best product and service offerings in the world so part of our rebranding mandate is to enhance our product offering and introduce some of the features and benefits currently being enjoyed by customers in other Republic Bank territories, in Ghana”. The Managing Director also re-affirmed the bank’s commitment to making customer service the central focus of the Bank. One of our primary focus as a Bank is Customer Service. We intend to strengthen our relationship and partnership with our customers through a cogent analysis of their needs and ensuring we provide a range of quality products and services to meet these needs as well have a
robust and well trained body of staff at the ready, to meet these needs.
I wish to assure all stakeholders that Republic Bank Ghana Ltd has put all the necessary plans in place
through a further Rights Issue to meet the new Bank of Ghana Minimum Capital Requirement of GHS400 million for Commercial Banks.
The Bank also unveiled its Corporate Social Responsibility programme dubbed the “Power to Make A Difference”. The programme which runs under 4 core pillars: the ‘Power to Care’, the ‘Power to Help’, the ‘Power to Learn’ and the ‘Power to Succeed’ will be a key pillar of the Bank’s operations going forward. Again, as Mr. Jordan says, the Bank believes that “As we meet the needs of our employees, customers and shareholders in a responsible and caring manner, we are aware that, we must leave this world a better place and we achieve this by helping build successful and thriving communities in the territories we serve”. To this end, the Managing Director reiterated that, t
his rebranding exercise marks the start of an exciting journey and assured Customers and the General Public that, the Bank is moving towards new horizons in Banking and in Social Investment as he unveiled the architectural plan for a new school block to be built for the people of Berase in the Komenda Edina Eguafo Abrem (KEEA) Municipal Assembly in the Central Region.
Mr. Nigel Baptiste, President, RFHL said the rebranding of HFC Bank as Republic Bank (Ghana) Limited,
is the culmination of a transition that started more than four years ago when HFC Bank became part of the Republic Bank Financial Holdings Limited (RFHL) Group.
The theme of the launch ‘The Blue Sky’ is a nod to the fact that, under its new Brand, Republic Bank (Ghana) Limited will become even more closely aligned with the other subsidiaries under the umbrella of the RFHL Group. The Group, which is headquartered in Trinidad and Tobago, also has subsidiaries in Grenada, Guyana, the Cayman Islands, Cuba, Barbados and Suriname.
The symbolism behind the Bank’s choice of the theme goes further than the sense of community shared
by the various members of the RFHL family. It is also a reference to the anticipated upward growth of both Republic Bank (Ghana) Limited and the RFHL Group as they pursue future business opportunities among regional business leaders and further invest in the sustainable development of Ghana’s business community.
With these goals in mind, RFHL President, Nigel Baptiste, shared that the blueprint behind the Group’s success has been to listen and to grow in concert with the communities they serve, so that the Group’s products and operations continue to be responsive to those communities’ needs, even as they change over time. He explained that this design has enabled the Group to serve with distinction over the course of its 181year history. This model is also an
indicator of how the Group intends to serve in Ghana, under the RFHL banner.
Republic Bank (Ghana) Limited has already begun to make good on this promise with initiatives, like last year’s Trade Facilitation Mission, that provide local and regional business leaders with networking opportunities and promise to bolster the growth and competitiveness of both the Bank and the local business community.
Mr. Baptiste also indicated that RFHL is committed to ensuring Republic Bank (Ghana) Limited complies with the Bank of Ghana’s GHS400 million Minimum Capital Requirement for Commercial Banks well ahead of the deadline.
With the strength and expertise of the entire RFHL group behind them, it would appear that, for the newly minted Republic Bank (Ghana) Limited, the sky is the limit.
Anthony Jordan Managing Director, Republic Bank (Ghana) Limited
Mr. Nigel Baptiste President, RFHL
Republic Bank… We’re the One for you!